Why am I doing this?To open up a dialogue about why we have so much designed stuff overflowing from shelves in giant retail stores, when it's pretty obvious we humans don't need that much to be healthy and happy.
To implement a system that rewards designers, manufacturers and marketers who answer the call to reduce consumption, and give us what we need, rather than inventing needs that didn't exist before.
To empower those individuals with the moxie to buck the product development paradigm, and stand up to the status quo system that makes nearly all designers and marketers serve the needs of the bottom line instead of their fellow citizens.
To actually start a new design initiative: the Useful Movement.
I will be soliciting collaborators on a manifesto. Stay tuned.
